Key Tips & Advice
A presence of any quality – good or bad - is better than no presence.
Start posting now and post as often as you can, no matter how good or bad you think it is. If you are busy, you only need 10 minutes a day to post some form of content.
Showing up is important
Posting regularly does matter for the algorithms and commenting on other people’s posts, engaging with them, apparently helps the algorithm but also gets people on your side so when you post, they’re more interested in your content and more likely to respond to it.
Turn Your Social Media Stats Into Insights
Use the basic data you have access to via your social media platforms and scheduling tools and understand which metrics matter most for your brewery. You can assess whether your brand awareness is expanding (post reach), identify the types of posts that spark conversation (engagement rate) and track momentum for your posts and campaigns (follower growth).
Get inspired but don’t compare yourself.
Follow other breweries/businesses on your platform(s) that interest you and have good social media presence, but don’t compare yourself to them.
Have a reason for people to care.
LinkedIn is full of the same type of posts, filled with rocket and sunshine emojis. I see it as an opportunity to be a little more open and personal than the brewery social media posts.
Listen to Your Customers (Without Expensive Tools)
Search your brewery name and competitors on Google, forums and social media to see comments, reviews or recurring compliments and complaints and turn your customer language into marketing concepts.
You are a unique brewery/business
Showcase who you are instead of forcing trends or making similar content (unless you think it’s fun or a good idea!
Grow your network
LinkedIn has a great search function - you can search on key words from people’s experience, their location and more, meaning you can really target people that will be relevant to you and your content.
Use AI to Spot Trends and Save Time
Use free/accessible AI tools to summarise what people are talking about and combine trend information with your events or releases to stay relevant. You can use simple prompts to get marketing copy ideas (taglines, social posts, blog topics).